In order to promote their small business sweepstakes, Visa wanted to break out of their brand and explore a more whimsical approach in this promotional microsite. Ultrapop was brought in to develop the concepts and user interface, as well as collateral such as newsletters, promotions, and emails. Developed in Flash, the microsite also incorporated video, music, and podcasts from their supporting partners.

Links:
Go --> www.visa.com