Summary
Results-oriented Art Director & Graphic Designer experienced with print and web
design, branding and corporate identity, marketing collateral, illustration, and
multimedia, production and pre-press.
Visual problem solver with high attention
to detail and functionality. Strong project management and business development
skills. Mac and PC literate, with extensive knowledge of emerging technologies
(e.g. Ajax, Web 2.0). Excellent understanding of Internet protocols and
procedures.
10+ years graphic design experience; 8 years web experience.
Fluent in Spanish (verbal & written.)
Applications & Tools
Graphic Design: Adobe CS3 (Photoshop, Illustrator, Image Ready)
Web Design: HTML (hand-coded), CSS, Flash, JavaScript
Print Production: InDesign, Quark, Acrobat
Other Software: MS Word, Excel, Powerpoint
Platforms: Mac OSX & Windows
Professional Experience
Art Director / Senior Graphic Designer
Ultrapop Design, 2002 - Present
Ultrapop is a full service design studio providing print and web design, web
development, presentation graphics, identity strategies and illustration to top
Bay Area agencies such as Razorfish, Anderson DDB, Filter Talent and Wayfinder
Response Marketing.
Accomplishments:
- Web Site design & production, including information architecture and user experience design.
- Design logos, brand guidelines, stationery systems, brochures, direct mail, advertising and illustrations.
- Succeeded in meeting all project deadlines in a fast-paced studio environment.
- Client roster includes Dolby Laboratories, Visa.com, Toshiba USA, Nortel, Wells Fargo, HP, Shutterfly.
Web Designer
Hotwire, Inc., 2005
Launched in 2000, Hotwire.com is a leading discount travel Web site with
consistently lower prices on airline tickets, hotel rooms, rental cars, cruises
and vacation packages.
Accomplishments:
- Design and development of marketing communications, including online and
offline advertising, email database marketing and web site design and development.
- Successfully launched new creative concepts that increased site user metrics.
- Maintained brand synergy and consistency in all communication channels.
- Ensured high-quality, high-volume deliverables, leading to faster implementation and greater client satisfaction.
Flash Multimedia Instructor
Miami Ad School, San Francisco Campus, 2001
A two-year portfolio school offering courses on graphic design, art direction, copywriting and account management.
Accomplishments:
- Developed curriculum, teaching materials and step-by-step Flash tutorials, introducing students to the program’s authoring environment.
- Lectured on layout, design and typography as well as technical requirements and usability issues essential to delivering web-based content.
Senior Graphic Designer
MyPrimeTime.com, 2000-2001
A portal that delivered multimedia content targeted at 35-65 year olds, providing articles on managing and balancing home life, work life, health, finances, and leisure.
Accomplishments:
- Maintained and provided ongoing design of the website, HTML newsletters, Flash presentations, seasonal content specials, ad promos and custom interstitials.
- Developed user interfaces for web, kiosks and interactive TV.
- Produced composite editorial illustrations for the website using Photoshop and
Illustrator; digitally retouched archival photos used in their PBS television
series, "Great Entrepreneurs."
- Collaborated with others in a cross-functional team to deliver daily content, with emphasis on fast, creative problem solving.
Multimedia Designer
StarMedia.com, 1999-2000
This Spanish-language portal delivers content to the fastest growing online demographic.
Accomplishments:
- Designed Flash demo of an interactive nightclub that included live streaming media and product merchandising.
- Captured videos using Premiere and encoded for Real Player streaming.
- Created multimedia broadband compilations using SMIL, Flash and RealMedia.
Education
Certificate of Completion
Multimedia Studies
MediaLink/Bay Area Video Coalition, San Francisco, CA
Bachelor of Fine Arts
Minor in Graphic Design
The Corcoran School of Art, Washington, DC
Certificate of Completion
Graphic Design I & II
VA Beach Vocational Training School, Virginia Beach, VA
Bibliography
Guitton, Pedro.
Celebrity Logos. Barcelona, Spain: Index Book, 2007
Eldridge, Kiki.
1000 Bags, Tags & Labels. Gloucester, Massachusetts: Rockport Publishers, Inc., 2006
Professional Memberships
Graphic Artists’ Guild (GAG)
National Association of Photoshop Professionals (NAPP)
San Francisco Women on the Web (SFWoW)