zeeDive

zeeDive.com has an interesting twist on the standard online buying experience. They set a top price for an item and drops it steadily until time runs out or someone buys it. Buyers can make a purchase at any time or set their own price. Our role was to design the user interface, from purchase paths to help screens, widgets, promo wells, icons sets, and informational content.

"The design of the site and use of Ajax to show pricing changes and to set the buy price is very well done."  Michael Arrington, Techcrunch.com, July 2006