Intel AppUp IDF Exhibit Space

Intel's AppUp is the go-to place for netbook apps. For their big product launch at Intel's Developer Forum (IDF), I was tasked to design posters, wraps and scrims for an exhibit hall in San Francisco. Adding to the challenge were 28 interior and exterior windows and backlit walls, all of which required dressing. Our team produced over 20 unique pieces in record time, while developing a look, tone and feel for a brand-new product.